What drivers are saying about Premier Auto Group

At Premier Auto Group, North Carolina, our customers are at the heart of everything we do. Every review reflects real experiences from real drivers, from first-time buyers to longtime customers upgrading their vehicles. Their feedback helps us improve, celebrates our team’s dedication, and shows prospective buyers what it is like to work with a dealership that values honesty, transparency, and personal attention.

Many customers highlight how comfortable and pressure-free the buying process feels. From browsing our inventory to exploring financing options, drivers consistently mention our team’s patience, willingness to answer questions, and clear guidance. These experiences make the often stressful process of purchasing a vehicle feel approachable and even enjoyable.

Every review is more than a rating. It is a story about how Premier Auto Group helps drivers feel understood, respected, and confident. Reading these experiences gives new buyers insight into the care and attention they can expect.

What our customers are saying

Review from Mark Norland
Mark Norland
2/10/2026
John and team made the purchase of a used van for our business (Frontier Auto Parts) fast and easy. Greatly appreciate the quick help, smooth process, and the quality van!
Review from Jasmine Grimsley
Jasmine Grimsley
2/7/2026
By far the best and fastest car buying experience ever. There was never a time when we felt pressured to buy a car. John and Curtis were amazing! Very caring, genuine, and straight forward individuals. Look no further than Premier Auto Group for your next car buying experience, you won’t be disappointed.
Review from Alicia Timika
Alicia Timika
1/30/2026
This was the best car shopping I have experienced in a long time. I was in and out. Curtis pickard was so amazing in helping me through this process. If you’re looking for a great dealership give them a try!!!
Review from Thrifty Tire
Thrifty Tire
1/8/2026
⭐️⭐️⭐️⭐️⭐️ Amazing experience from start to finish! Buying my BMW X5 here was seamless and stress-free. The team truly went above and beyond and made me feel like family—not just a customer. Professional, honest, and genuinely caring. I couldn’t be happier with my vehicle or the service. Highly recommend!
Review from vanessa tehandon
vanessa tehandon
11/12/2025
Love coming here for my cars they are always willing to help this is my second car from them and the process was fast they have great customer service
Review from William Espinosa
William Espinosa
10/20/2025
The folks at Premier Auto Group were very friendly and treated me great from day one They made the car buying process easy and were willing to help in any way possible. A special thanks to Curtis and John!
Review from Carrie Reynolds
Carrie Reynolds
9/30/2025
The Premier Auto Group family knows how to share a smile while offering personal attention to ease the car buying experience. They offered smiles and were kind and friendly during the process of buying a 2014 Subaru Impreza. They fixed the blower motor for the AC/Heat on the Impreza before selling it, came and picked me up to bring me to their dealership, and allowed me the time and space I needed to feel confident about making this serious purchase. Thank you!
Review from Taj Williams
Taj Williams
9/30/2025
The best to ever do it.. pull up with a ride left in my own ride…. Thank you John and Kurt.. best communication no scams did everything he said
Review from Mustafa
Mustafa
7/25/2025
The best dealer ever I went there and got a Bmw it was good experience very friendly and nice people 👍🏻✨
Review from Connor Johnston
Connor Johnston
7/9/2025
Purchased the vehicle I wanted in less than 30 mins after we agreed on a good deal!
Review from Matthew Smith
Matthew Smith
7/1/2025
Wonderful experience with excellent people. I’d definitely buy from them again.
Review from Notascha Duggan
Notascha Duggan
6/5/2025
We drove 15 hours to pick up a truck from this dealership. Soo happy we did, this family ran dealership exceeded our expectations! Thank you!

Share your experience

Tell us about your visit and help other drivers in Durham feel confident choosing Premier Auto Group. Your feedback helps us continue delivering honest, friendly, and dependable service.